Strategy.
Communication.
Credibility.

Credibility is key.

Credibility is everything: whether you get through a crisis or a project hits the mark. When you are going to work with Roland Binz and his partners, you will benefit from exclusive expertise in strategic communication, prevention, crisis management and crisis communication.

We are there to assist you personally, provide forward-looking advice and operational support. You’ll get everything from a single source, making us particularly effective in both calm and rough times. Preventive, preparatory, in acute challenges – or as a reliable backup.

Binz Consulting is owner-managed and has guaranteed Swiss reliability and precision in communication for over 15 years. 

«Tell it like it is. 

The key is
how and when.»

Roland Binz

Anticipate, navigate strategically, build trust.

We enable and empower executives and communication teams to win credibility in any situation.

Our core competence has always been preventing, preparing for and managing extraordinary situations and supporting challenging projects. It's in our heart, mind and intuition – based on hundreds of mandates and projects from practical experience.

Wherever we stand by our clients, advising and supporting them, we have a clear goal: their credibility. From an integrated view, internally and externally. We anticipate how specific issues will develop in context. We manage and support from a holistic perspective, with foresight and trust-building. Although pragmatically providing maximum cost efficiency service, we don’t see communication as a short-term fix, but as a strategic investment in the long-term reputation for our clients.​

About us – benefit from the difference.

«I skate to where the puck is going to be,

not where it has been.»

Wayne Gretzky

  • We offer: forward-looking, anticipatory, empathetic, effective communication. Lean and efficient. Calmness instead of hustle and bustle. Critical feedback from an outside perspective that serves you and your interests. Reliability, credibility and trust. That is what you can expect from us. What we do not do: Simply nod to please you. Recommend useless measures that create a lot of work and effort for you and us. Expensive PR and window dressing that is counterproductive.

  • Serve and vanish. We are providing fast, lean, and effective support so that you can continue working as quickly as possible without our assistance. This may seem unusual in the consulting industry. But it is our philosophy and our ethical standard. Rather than a long-term dependency, we prefer to work together pragmatically to achieve your goals. Until you are satisfied. Then we are as well. We provide everything from a single source: strategy and precision in implementation. On top senior level. No internal coordination, no friction losses and no large agency administration. You benefit directly from our expertise without any red tape.

  • We advise and support you flexibly, tailored precisely to your needs. We are the communicative insurance company that is there for you in an emergency and steps in when needed. We are the efficient fire brigade when there is a fire – or even better: we help prevent fires from breaking out in the first place. We are like experienced surgeons when a difficult operation is required. Or your reliable companions when a challenging change or project journey takes longer than expected. In exceptional cases, we lead or transform communication teams with our leadership experience.

  • We often observe that organisations and their culture have evolved in complex ways. This is challenging for managers – and fosters a tendency towards micromanagement. This is extremely inefficient. The result: a lot of effort and idle time characterise the company. Work overload, excessive demands and dissatisfaction often increase reputational risks without being recognised. We assist boards of directors and CEOs in focussing on the essentials through leadership and communication. In concrete terms: tackling problems at their root in a sustainable manner and thus managing the organisation efficiently and effectively and empowering employees to do the same instead of producing frictional losses.

  • Boutique, but efficient and effective. And above all: personally there for you, even in the most stressful situations. We defuse tense situations and take the pressure off those affected to prevent misconduct and collateral crises. We are your experienced crisis managers and communication experts. With our heads, hearts, passion and intuition. With us, you can be sure that you have exclusive senior expertise at your side, reliable and trustworthy. You benefit from decades of experience in high-profile companies, communication and media. Not theoretical, but practical. Our careers offer you the know-how gained from several hundred crisis cases and projects. Small and large, from preventive to extremely exposed. We think strategically, anticipate, and act at the management and operational levels. We consistently advise from an outside perspective and implement efficiently and hands-on. Pragmatic – but down to the smallest detail. Because we want you to be perceived as highly credible by all stakeholders. That's what we stand for. With our names.

  • Our work is characterised by pragmatism and maximum efficiency. We analyse quickly and precisely. Thanks to our experience, we anticipate opportunities, risks and developments not only intuitively, but also accurately. This forms the starting point. We then work with you to define your goal. This forms the basis for our strategy, stakeholders, measures, schedule and content. You will get a clear plan from us to achieve your goal. Open-minded and honest, without any frills. A recommendation can be provided in 15 minutes (for simple problems) or as a short-, medium- or long-term project, depending on the complexity and your needs.

Navigate into calm waters,
as fast as possible.

Our top level offer for organisations and leading persons

Crisis communication

Avoiding crises, minimising damage, growing through learning. These are our strengths. Because it is never too late for credible crisis communication. Even in the most difficult situations. 

  • Crisis prevention

  • Crisis preparation

  • Crisis management

  • Ad hoc crisis communication

  • Legal communication / Litigation PR

  • Independent after action expert reports

Strategic communication

We analyse and anticipate how challenges will develop. Problem-aware, solution-oriented, trust-building. And we provide pragmatic and practical support. Anytime and anywhere. 

  • Reputation Management

  • Large-scale projects (tenders, construction, IT, transformation, etc.)

  • M&A mergers and acquisitions

  • External investigation communication

  • Issue and risk communication

  • Management communication at board/CEO level

Corporate communications

Making a good impression on all internally in the public spotlight. Consistent and credible from an overall perspective. We stand for integrated communications that involve all stakeholders.

  • Integrated corporate communications

  • Interim management at director level

  • Temporary team support for staff shortages

  • Team transformation / Newsroom

  • Qualified media monitoring including strategy recommendations

Roland Binz is one of Switzerland's most experienced experts in crisis prevention, crisis management and crisis communication

About the founder and owner

Those who work with Roland Binz benefit from more than 25 years of experience in corporate and crisis communications. Originally a law student during several years at the University of Bern, he switched careers at a young age to become a journalist and editor at the renowned Swiss daily newspaper «Der Bund». After a special assignment as one of the first press and information officers for the Swiss military peacekeeping forces abroad, he spent eight years as corporate spokesperson for Swiss Federal Railways, where he was in the spotlight, particularly in high-profile crisis situations.

Since 2009, Roland has been running his own highly specialized communications agency, Binz Consulting, which provides relief, advice and support to companies, organizations, institutions and foundations facing a wide range of challenges, issues and crisis.

In the intermediate period 2019/20, he took over on a mandate basis responsibility for group communications of Migros, Switzerland's largest employer. As Director of Communications, he advised the Board of Directors and Executive Board on all strategic projects and led a team of 190 employees who managed all Group communications channels. The major transformation phase included several company sales, the merger of the Corporate Communications and Migros Magazine departments and the setting up of a professional corporate newsroom.

Roland Binz is one of Switzerland's most experienced experts in corporate communication, crisis prevention, crisis management and crisis communication, having dealt with several hundred crises and countless challenging projects from his own experience. For many years, he shared his expertise as a lecturer at universities such as the Zurich University of Applied Sciences (HWZ), the University of St. Gallen (HSG), and the Institute for Journalism and Communication Lucerne (MAZ).

By the way, Roland is also familiar with stormy conditions, leadership and a sense of responsibility as an enthusiastic offshore sailing skipper.

«Excellent! Best crisis manager. Thank you very much, without you we would not have successfully mastered
this long-winded story.»

client feedback

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