Strategy.
Communication.
Credibility.
«It’s never too late
to act credibly
and earn people’s trust.»
Credibility is the key. Trust is the result.
Credibility lies at the heart of every successful project and crisis response. With Roland Binz and his team, you receive deep expertise in strategy, prevention, crisis management and response. It’s much more than just about communication.
We’re here to support you directly, offering future‑focused advice and hands‑on operational help. By providing a single point of contact, we stay effective whether conditions are calm, challenging, or acute – acting preventively, preparing you in advance, intervening during crises, or serving as a reliable backup. We show, based on experience, how trust can be gained. Even in seemingly desperate cases.
Binz Consulting is owner‑run and has delivered Swiss reliability and precision in crisis and corporate communications for more than 16 years. Roland Binz offers practical experience gained from well over 1,000 managed cases.
«Tell it like it is.
The key is
how and when.»
Roland Binz
Anticipate, act smartly, gain trust.
We empower leaders and teams to create and sustain credibility in any situation.
Our core competence is preventing, preparing for, and managing extraordinary situations as well as supporting demanding projects. This expertise comes from our mind, heart and intuition, built on hundreds of mandates and real‑world experience.
Whenever we stand beside our clients – advising, supporting and guiding them—we pursue a single goal: the credibility of the people affected and responsible. We adopt an integrated view, both internally and externally, anticipating how issues will evolve and providing holistic, foresighted plans and measures. While delivering a highly cost‑efficient service, we treat communication not as a short‑term fix but as a strategic, long‑term investment in our clients’ reputation.
Our top level offer for organisations and leading persons
Crisis communication
Avoiding crises, minimising damage, growing through learning. These are our strengths. Because it is never too late for credible crisis communication. Even in the most difficult situations.
Crisis prevention
Crisis preparation
Crisis management
Ad hoc crisis communication
Performance Coaching
Legal communication / Litigation PR
Independent after action expert reports
Strategic communication
We analyse and anticipate how challenges will develop. Problem-aware, solution-oriented, trust-building. And we provide pragmatic and practical support. Anytime and anywhere.
Reputation Management
Large-scale projects (tenders, construction, IT, transformation, etc.)
M&A mergers and acquisitions
External investigation communication
Issue and risk communication
Management communication at board/CEO level
Corporate communications
Making a good impression on all internally in the public spotlight. Consistent and credible from an overall perspective. We stand for integrated communications that involve all stakeholders.
Integrated corporate communications
Interim management at director level
Temporary team support for staff shortages
Team transformation / Newsroom
Qualified media monitoring including strategy recommendations
About us – benefit from the difference.
«I skate to where the puck is going to be,
not where it has been.»
Wayne Gretzky
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What we do:
• Proactive, empathetic, and effective communication.
• Lean, efficient solutions.
• A calm approach instead of hustle and bustle.
• Critical feedback from an external perspective that serves your interests.
• Reliability, credibility, and trust.What we don’t do:
• Nod merely to please you.
• Recommend unnecessary measures that create extra work for both parties.
• Offer expensive PR or window‑dressing that is counter‑productive. -
Swift, effective support – we help you get back to business quickly, without relying on external help. This may feel unusual in the consulting industry, but it reflects our philosophy and ethical standards. Instead of creating a long‑term dependency, we work pragmatically with you to achieve your goals. We stay engaged until you are satisfied – and we are, too.
We are highly specialized and focused on prevention and communication in challenging situations from the outset.
We deliver strategy and execution directly, without bureaucracy or the overhead of large agencies. You benefit from hands‑on senior expertise and streamlined processes.
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We advise and support you flexibly, tailoring every solution precisely to your needs. Think of us as a trusted communications partner who’s there for you in an emergency or issue and steps in whenever you require help.
• Proactive prevention – we help you stop potential crises before they arise.
• Rapid crisis response – we act instantly before a crisis hits.
• Expert guidance – we provide precise, senior‑level advice for your most complex and sensitive challenges.
• Reliable partnership – when a change initiative or project timeline stalls, we stay by your side to keep momentum alive.
• Leadership boost – in exceptional cases we lead or transform communication teams, leveraging our extensive leadership experience from several well known companies. -
Organizations today have become increasingly complex, which often pushes managers into micromanagement—a costly inefficiency. The fallout? Wasted effort, idle time, work overload, and rising reputational risk that often goes unnoticed.
What we do for boards and CEOs:
• Focus on the essentials through strategic leadership and clear communication.
• Address root causes sustainably, so the organization runs efficiently and effectively.
• Empower employees to solve problems themselves, eliminating friction and reducing hidden losses. -
We are a boutique‑style firm that is both efficient and effective, and – above all – personally there for you, even in the most stressful situations.
What sets us apart:
• Holistic expertise – crisis managers and communication specialists who bring mind, heart, and intuition to every challenge. Based on more than 1,000 crises that we have prevented or resolved.
• Senior, reliable talent – you have trustworthy senior expertise at your side.
• Proven track record – decades of experience in high‑profile companies, communications, and media; hundreds of crisis cases from small‑scale preventive work to ultra‑high‑profile incidents.
• Strategic‑operational blend – we think strategically, anticipate emerging threats, and act at both management and operational levels.
• Pragmatic yet meticulous – we advise from an outside perspective, implement efficiently, and pay attention to the smallest detail.With common sense – and a pinch of humor at the right moment – we stabilize, strengthen, and grow your organization. Our goal is for you to be perceived positively by all stakeholders. That is exactly what we stand for with our name.
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Our work is characterized by pragmatism and maximum efficiency. We analyze quickly and precisely, using both intuitive insight and accurate data to anticipate opportunities, risks, and trends.
Together we’ll:
• Define your objectives.
• Build a solid foundation for strategy, stakeholder engagement, concrete measures, timelines, and content.
• Deliver a clear, actionable plan that guides you to success.We stay open‑minded and honest—no unnecessary embellishment.
About the founder and owner
Those who work with Roland Binz benefit from more than 25 years of experience in corporate and crisis communications. Originally studying law at the University of Bern, he switched careers at a young age to become a journalist and editor at the renowned Swiss daily newspaper «Der Bund». After a special assignment as one of the first press and information officers for the Swiss military peacekeeping forces abroad, he spent eight years as corporate spokesperson for Swiss Federal Railways, where he often operated in the public spotlight, particularly in high-profile crisis situations.
Since 2009, Roland has been running his own highly specialized communications agency. Binz Consulting provides relief, advice and support to organizations like companies, administrations, governments, foundations, associations or leading persons facing a wide range of challenges, issues and crisis. Not based on theory, but on practical experience gained from well over 1,000 cases.
In the intermediate period 2019/20, he took over on a mandate basis responsibility for group communications of Migros, Switzerland's largest employer. As Director of Communications, he advised the Board of Directors and Executive Board on all strategic projects, leading a team of 190 employees who managed all Group communications channels and magazines. The major transformation phase included several company sales, the internal merger of the Corporate Communications and Migros Magazine departments as well as the setting up of a professional, integrated working corporate newsroom.
Roland Binz is considered one of Switzerland's most experienced experts in corporate communication, crisis prevention, crisis management and crisis communication, having dealt with several hundred crises and countless challenging projects, transformations and reorganization processes. For many years, he shared his expertise as a lecturer at universities such as the Zurich University of Applied Sciences (HWZ), the University of St. Gallen (HSG), Swiss Public Relations Institute (SPRI) and the Institute for Journalism and Communication Lucerne (MAZ).
Beyond the office: As enthusiastic offshore‑sailing skipper, Roland brings the same steadiness, leadership, and sense of responsibility as he does to crisis rooms.
«Excellent! Best crisis manager.
Thank you very much, without you we would not have successfully mastered
this long-winded story.»
client feedback