Strategie.
Kommunikation.
Glaubwürdigkeit.
Credibility is key.
When you are going to work with Roland Binz and his partners, you will benefit from exclusive expertise in strategic communication, prevention, crisis management and crisis communication. We are there to assist you personally, provide forward-looking advice and operational support. You’ll get everything from a single source, making us particularly effective in both calm and rough times. Preventive, preparatory, in acute challenges – or as a reliable backup. Binz Consulting is owner-managed and has guaranteed Swiss reliability and precision in communication for over 15 years.
«Tell it like it is.
The key is how and when.»
Roland Binz
Anticipate, navigate strategically, build trust.
Our core competence has always been preventing, preparing for and managing extraordinary situations and supporting challenging projects. It's in our heart, mind and intuition – based on hundreds of mandates and projects from practical experience.
Wherever we stand by our clients, advising and supporting them, we have a clear goal: the credibility of our clients, integrated both internally and externally. We anticipate how specific issues will develop in context. We manage and support from a holistic perspective, with foresight and trust-building. We work efficiently and pragmatically, but don’t consider communication as a short-term exercise. The focus is on long-term effect and highest reputation.
About us – benefit from the difference
«I skate to where the puck is going to be,
not where it has been.»
Wayne Gretzky
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We offer: forward-looking, anticipatory, empathetic, effective communication. Calmness instead of fuss and unrest. Critical external feedback when it serves you and your interests. Reliability, credibility and trust. That is what you can expect from us. What we do not do: Simply nod our heads to please you. Recommend useless measures that create a lot of work and effort for you and us. Expensive PR and window dressing that is counterproductive in critical situations.
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Servir et disparaître. Providing fast and effective support so that you no longer need us as quickly as possible. This may seem unusual in the consulting industry. But it is our philosophy and our ethical standard. Rather than a long-term dependency, we prefer to work together quickly and pragmatically to achieve your goals. Until you are satisfied. Then we are as well. We provide everything from a single source: strategy and precision in implementation. On top senior level. No internal coordination, no friction losses and no large agency administration. You benefit directly from our expertise without any red tape.
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We advise and support you flexibly, tailored precisely to your needs. We are the communicative insurance company that is there for you in an emergency and steps in when needed. We are the efficient fire brigade when there is a fire – or better still: we prevent fires from breaking out in the first place. We are like experienced surgeons when a difficult operation is required. Or your reliable companions when a challenging change or project journey takes longer than expected. In exceptional cases, we lead or transform communication teams with our leadership experience.
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Boutique, but efficient and effective. And above all: personally there for you, even in the most stressful situations. We are experienced crisis managers and communication experts. With our heads, hearts, passion and intuition. With us, you can be sure that you have exclusive senior expertise at your side, reliable and trustworthy. You benefit from decades of experience in high-profile companies, communication and media. Not theoretical, but practical. Our careers offer you the know-how gained from several hundred crisis cases and projects. Small and large, from preventive to extremely high-profile. We think strategically, anticipate, and act at the management and operational levels. We consistently advise from an outside perspective and implement efficiently. Pragmatic – but down to the smallest detail. Because we want you to be well received by all stakeholders. That's what we stand for. With our names.
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Our work is characterised by pragmatism and maximum efficiency. We analyse quickly and precisely. Thanks to our experience, we anticipate opportunities, risks and developments not only intuitively, but also accurately. This forms the starting point. We then work with you to define your goal. This forms the basis for our strategy, target groups, measures, schedule and content. You receive a clear plan from us to achieve your goal. Open and honest, without any frills. A recommendation can be provided in 15 minutes (for simple problems) or as a short-, medium- or long-term project, depending on the complexity and your needs.
Navigate into calm waters,
as fast as possible.
Our top level offer for organisations and leading persons
Crisis communication
Avoiding crises, minimising damage, growing through learning. These are our strengths. Because it is never too late for credible crisis communication. Even in the most difficult situations.
Crisis prevention
Crisis preparation
Crisis management
Ad hoc crisis communication
Legal communication / Litigation PR
Neutral analyses / independent expert opinions
Strategic communication
We analyse and anticipate how challenges will develop. Problem-aware, solution-oriented, trust-building. And we provide pragmatic and practical support. Anytime and anywhere.
Large-scale projects (tenders, construction, IT, transformation, etc.)
M&A mergers and acquisitions
External investigation communication
Issue and risk communication
Management communication at board/CEO level
Corporate communications
Making a good impression on all stakeholders and in the public spotlight.
Consistent and credible from an overall perspective. We live and breathe integrated communications that involve all target groups.
Integrated corporate communications
Interim management at director level
Temporary team support for staff shortages
Team transformation / Newsroom
Qualified media monitoring including strategy recommendations
About the founder and owner
Those who work with Roland Binz benefit from more than 25 years of experience in corporate and crisis communications. Originally a law student during several years at the University of Bern, he switched careers at a young age to become a journalist and editor at the renowned Swiss daily newspaper «Der Bund». After a special assignment as one of the first press and information officers for the Swiss military peacekeeping forces abroad, he spent eight years as corporate spokesperson for Swiss Federal Railways, where he was in the spotlight, particularly in high-profile crisis situations.
Since 2009, Roland has been running his own highly specialized communications agency, Binz Consulting, which provides relief, advice and support to companies, organizations, institutions and foundations facing a wide range of challenges, issues and crisis.
In the intermediate period 2019/20, he took over on a mandate basis responsibility for group communications of Migros, Switzerland's largest employer. As Director of Communications, he advised the Board of Directors and Executive Board on all strategic projects and led a team of 190 employees who managed all Group communications channels. The major transformation phase included several company sales, the merger of the Corporate Communications and Migros Magazine departments and the setting up of a professional corporate newsroom.
Roland Binz is one of Switzerland's most experienced experts in corporate communication, crisis prevention, crisis management and crisis communication, having dealt with several hundred crises and countless challenging projects from his own experience.
By the way, Roland is also familiar with stormy conditions, leadership and a sense of responsibility as an enthusiastic offshore sailing skipper.
«Excellent! Best crisis manager. Thank you very much, without you we would not have successfully mastered this long-winded story.»
client feedback